Week 1–2
Audit
Technical crawl, keyword research, competitor SERPs, content gap analysis.
Organic search
SEO & Content.
Built for Google rankings AND AI answer-engine citations.
Soaringwebs helps Australian small businesses improve their visibility in search. We research customer questions, fix technical problems and improve service pages and supporting content. Progress is measured through completed work, search traffic and attributable enquiries, with AI citations treated as observations rather than promised results.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
From
AU$900/mo
Includes 1–2 cornerstone articles/month with named-author byline, backlink outreach, and monthly reporting.
By the numbers
Technical
Search access
Crawling, indexing and page checks
Evidence
Clear reporting
Search traffic and attributable enquiries
Schema-first
JSON-LD baked in
LocalBusiness, Article, FAQ, Person
Relevant
Link opportunities
Placements depend on third-party acceptance
Answer-engine optimisation
Built for AI answer engines.
Customers can discover businesses through traditional search and AI answers. We make information useful, accessible and clearly sourced, and distinguish observed citations from traffic and enquiries. Inclusion in an AI answer is not guaranteed.
Traditional SEO
AEO / GEO — what we add
Rank for the keyword
Be cited as the source
Backlinks for authority
Named-source quotations and author schema
Long-form blog content
A clear answer supported by useful detail and sources
Meta tags and headings
Structured data + entity schema
Position tracking
Citation tracking across answer engines
Source — Google Search Central, AI features and your website: foundational SEO remains relevant, with no additional technical requirements or special optimisation needed for AI Overviews and AI Mode. Guidance checked September 2026.
What's included
Everything you need. Nothing you don't.
- Technical audit — crawl errors, Core Web Vitals, indexation, plus AEO measurement (citations in ChatGPT, Perplexity, Google AI Overviews) alongside ranking
- Keyword + search-intent research
- Schema.org markup (LocalBusiness, Article, FAQ, Product)
- On-page optimisation — titles, meta, H1s, internal links
- Content plan with publishing cadence
- AU directory backlinks (12+ vetted: Yellow Pages, True Local, Hotfrog, StartLocal, AussieWeb, dLook and similar) + resource-page outreach + named-source quotations to make content AI-citable
- Monthly search report — Search Console and available search-position evidence
- Quarterly content audit — refresh, retire, double-down
- AU-SMB vertical playbook — trades / e-commerce / local services
How it works
No mystery. No padding.
Week 3–4
Fix
Technical fixes, schema, on-page optimisation, internal linking.
Month 2+
Improve
Publish useful content, pursue relevant links and review search and enquiry evidence. Adjust priorities as results arrive; ranking dates are not guaranteed.
AU SMB playbook
One playbook per vertical.
Trades & local services
Lead-gen ads, Google Business Profile rebuild, locality-anchored service pages, review-velocity automation. The pages your tradie customers actually find when they search "X near me" — and the GBP photos that convert the call.
- LocalBusiness + Service schema
- Locality cornerstone articles
- GBP weekly posts + reviews
- Click-to-call landing pages
E-commerce
Product-page AEO (direct-answer copy + structured data), Meta ASC pixel/CAPI hygiene, category-page content depth, internal-link density. Built so AI answer engines quote your product, not your competitor.
- Product + Offer schema
- Category cornerstone content
- AEO answer blocks per product
- Meta CAPI + pixel hygiene
Local services & clinics
Appointment-conversion funnels, AEO-ready service pages, review-generation automation, named-clinician schema. Booking-driven content that AI engines surface when someone asks "best X in Brisbane".
- Person + Service schema
- Appointment-funnel page structure
- Review-request automation
- AEO-shaped service answers
Fit check
Who this is for — and isn't.
Right fit
- You want useful service pages and articles that answer the questions your customers ask before buying.
- You can invest in sustained improvements and judge progress from dated search and enquiry evidence.
- You have something genuinely useful to say. We can structure your expertise; we can't invent it for you.
- You want search visibility tracked alongside enquiries, with any observed AI citations clearly labelled.
Not the fit
- You need a guaranteed volume of leads by a fixed date. SEO cannot promise that outcome.
- You expect us to "build links" via guest posts on private blog networks. We won't — Google's spam updates eat those for breakfast.
- You're in a market where the top SERP slots are owned by Wikipedia and three Forbes articles. Some queries aren't winnable; we'll tell you which.
- You want a black-box "we handle it" arrangement with no input. Good SEO needs your subject-matter input.
We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.
Why it matters
The work behind the deliverables.
Useful answers start with reliable information
Clear answers, accurate sources and accessible pages help readers understand your expertise. Google says its AI search features use the same foundational SEO requirements. No answer length or special markup guarantees a citation.
Measure what the work produces
Useful pages can keep attracting relevant visitors, but rankings and demand change. We review search performance and attributable enquiries, improve weak pages and distinguish completed work from business results.
FAQ
The ones we always get.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
Timing depends on the starting technical state, current authority, demand, competition, content quality and how quickly approved work goes live. We report dated movement and completed work, but do not promise page-one rankings or a fixed date.
Related services
Often paired with.
Ready to see what seo & content could do for you?
Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.